Ms. YINA SONG

Yina has more than 10 years of educational and professional experience in the UK, with a Bachelor’s degree in Product Design and Marketing from the University of the Arts London and an MBA from Coventry University. With more than 20 years in the international design and creative sector, she combines professional design service expertise with a global outlook.

She has driven the development and operation of multiple international creative industry projects, served numerous domestic and foreign creative design organizations, and built collaborative networks for diverse cultural and innovation ecosystems. Currently a core member of Silkroad Visual Co., Ltd., she leads cross-border digital creative solutions and international project cooperation. She has led teams to provide global clients with digital creative products and services—including rendering production, commercial filming, AR/VR metaverse solutions, and various immersive exhibition designs—while facilitating resource linkage and creative collaboration between Silk Road Visual and overseas governments and institutions.

Representing Silk Road Visual at Vietnam Design Week, she will share practical cases from domestic and international projects, engage in in-depth exchanges with Vietnamese urban planning and architectural design professionals, and jointly explore new avenues for creative cooperation between the two sides.

宋艺纳拥有英国十余年留学与工作背景，获伦敦艺术大学产品设计与市场营销本科、考文垂大学 MBA 学位，深耕国际设计与创意领域 20 余年，兼具专业设计服务能力与全球化视野。​

曾推动多个国际创意产业项目的建设和运营，服务数家国内外创意设计组织，搭建多元文化和创新生态合作网络。现任丝路视觉股份有限公司核心成员，主导跨境数字创意解决方案与国际项目合作，曾带领团队为多国客户提供数字创意产品服务例如效果图制作、广告片拍摄、ARVR元宇宙及各类沉浸式展览展示方案，推动丝路视觉与海外政府、机构的资源联动及创意协作。

此次代表丝路视觉出席越南设计周，将结合海内外项目实战案例展开分享，与越南城市规划、建筑设计从业者深入交流行业经验，共同探索双方在创意领域的合作新路径。