The pure design concept comes from the logo and slogan of the Vinfast brand, based on the design style Parametric Design brings in it is movement, modernity, future. Along with that is the flexibility in the process of building a soft cube like there is always the movement of the building block, helping to express the required elements in the project and the Vinfast brand in the direction of the direction. future. The interior is made based on the idea of the space of a modern spaceship to synchronize both architecture and interior. Comes with the use of non-fixed materials such as a large led screen to maximize the personalization of flexibility when it is necessary to change the display concept. A special display using sunlight and water surface helps to reduce lighting costs somewhat, creating special visual effects.