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Short Biography: 

With over 12 years of experience in Automotive and Industrial Design, acquired valuable expertise through academic studies and practical experiences across a range of international locations including Iran, Malaysia, Turkey, Austria, Italy, and Germany.

Deep background proficiency in the complete design and manufacturing journey, covering interior and exterior design of the vehicles, CMF & HMI design & prototyping across electric vehicles, hydrogen fuel cell vehicles, commercial vehicles, buses, trucks, trams, trains, drones, and various other products and gadgets.

Deep expertise in teamwork, team leading, building strategical partnerships, university collaborations, building & launching design award, teaching, mentoring, judging in multiple design awards & contests, event management, public speaking & presenting.

Short paragraph expressing my thoughts on the VMARK Vietnam Design Award:

The VMARK Vietnam Design Award stands out as a significant platform recognizing exceptional design talent in Vietnam. It not only highlights innovative and creative projects but also fosters growth within the design community. Recently, there has been notable improvement in the fields of automotive and product design in Vietnam. Events like VMARK are crucial for expanding the overall understanding of design topics and demonstrating that design excellence is not confined to a specific region or country. Talent is global, and such events ensure that no single region is seen as the sole pioneer in design, showcasing that creativity thrives worldwide.

Mr. KOOROSH SHOJAEI

Design & Strategy Manager

President of Foshan Environmental Design Association (FEDA)
Chief Creative Design Director of Damu Architectural Engineering Design Co., Ltd. (Hong Kong/Shanghai/Foshan)
Master Tutor, School of Art and Design, Guangdong University of Technology

Rocco Tse was graduated from Guangdong University of Technology, after that he got his master’s degree of EMBA in Tsinghua University. He devoted himself in interior architectural design industry for more than 20 years. As the most influential Chinese senior interior architect, he's very good at old building renovation, commercial office space design, hotel real estate design, exhibition space design, catering space design, public resources, urban reconstruction and many other fields. Many of his outstanding works have been participated in many design awards in the Asia Pacific region including China, he won many awards for his standing out designs. His remarkable works have been published in every excellent domestic journals.

Mr. ZHIMING XIE

Vice President of Architectural Society of China - Institute of Interior Design (IID-ASC)

As a licensed Italian architect and the founder of ALEATEK GROUP, Danilo Trevisan brings a wealth of expertise and passion to his role. Since 2013, he has been at the helm of the firm, overseeing the firm's operations, making strategic decisions, and facilitating projects across Asia. With a diverse skill set that encompasses architecture, urban planning, strategic planning, and project administration, Danilo has honed his knowledge of the construction industry in China and Asia since 2006. His extensive portfolio encompasses a range of project types, including hospitality, large scale complexes, and public buildings.In addition to his architectural pursuits, Danilo's passion for design has led him to explore the various facets of production and supply chain. He has refined his skills in the realm of soft decoration and product design, having worked on everything from furniture to home appliances in both Italy and China.As a member of the Italian Institute of Registered Architects, Danilo is committed to promoting the advancement of design culture and architectural research, which relies on his professional technical background and awareness of the global market.

Danilo is also a founder member of the Italian Designer Association (IDA). IDA is a body dedicated to the promotion of Italian designers and design culture in China and Asia.

Mr. DANILO TREVISAN

Managing Director

Dr. Manika Walia is a distinguished academician, visionary leader, and the Founding Dean of the School of Creativity at Rishihood University in Delhi NCR. With a rich background in design and a passion for the transformative power of creativity, she has dedicated her career to mentoring young minds in the pursuit of constructive, sustainable, and meaningful design solutions across diverse domains.

As an Academic Administrator and Professor of Design, Dr. Walia goes beyond emphasizing the importance of subject matter expertise. She instills in her students the ability to explore beyond surface-level information, fostering critical analysis, teamwork, and the development of analytical skills. Her overarching goal is to shape not just skilled professionals but also well-rounded, successful individuals.

Dr. Walia's extensive industry engagement and commitment to design education have led her to pioneer new initiatives in the field. Her pursuit of an Advanced program in Design and Sustainability from the London College of Fashion and Kering, UK, and a Doctorate in Social Innovation through Design reflects her dedication to advancing design academics, research, and creating a lasting social impact.

Early in her career, she contributed as a freelance designer to prestigious design studios in India, Hong Kong, and the U.S., working on projects for institutions such as Jaipur City Palace and the Ministry of Handicrafts and Textiles.

Her passion for social and system design and reform is evident in her selection as a Mentor for Change with Atal Innovation Mission, Niti Aayog, Government of India. She perceives design not merely as a creative endeavour but as a potent tool capable of reshaping and influencing public administration. In her visionary approach, design becomes a strategic instrument for societal change, wherein its principles can be harnessed to recreate governance structures and leadership paradigms.

Dr. Walia has been a driving force behind numerous independent design projects focusing on sustainability, system design and creative leadership. Her contributions to various government and corporate agencies have been recognized internationally, notably earning her honors from Micol Fontana Couture in Florence, Italy, and acknowledgment for her work in Design Thinking in Vietnam.

As a distinguished member of the Confederation of Indian Industry (CII), Dr. Walia collaborates closely with stakeholders to strategize and implement design initiatives at a national level. Her influence extends beyond academia, as evidenced by her selection for the "Outstanding Academic Leader of the Year Award" at the International Business and Academic Excellence Awards (IBAE- 2019). Additionally, the School of Creativity, under her leadership, received the "Best Academia and Industry Collaborator (Editor's Choice) Award" at the Global Education Awards 2018. This attests to her pioneering efforts in not just shaping creative professionals but in transforming the role of design within the broader context of governance.

In her role as the Founding Dean of the School of Creativity, Dr. Walia imparts a forward-looking vision to students, encouraging them to view design as a catalyst for societal progress. Her conviction that creativity and digital proficiency are the cornerstones of future success underscores her belief that design, when wielded strategically, can be a driving force behind positive societal change. Dr. Walia's leadership exemplifies a commitment to challenging conventional wisdom and pushing boundaries, reinforcing her position as a thought leader in both the academic and industrial realms.

Ms. MANIKA WALIA

Founding Dean

As a famous and senior designer and outstanding leader in the industry, Mr. Ding Chunya (Aaron) has led Jangho’s design team to comply with the latest trend of professional design. By upholding the idea that “a good design means artistic expression of a good story”, Aaron has been dedicated to the practice and research of architectural space and design aesthetics with extremely high passion and standard. He has taken charge of and completed several national and industrial key famous projects and won high praise from customers. Aaron’s many design works have been granted famous awards, such as “the 1st Prize of Excellent Design Award of China Architectural Decoration Industry”, “Golden Design Award of Nest Award”, “Golden Design Award of China Building Decoration Design Art Exhibition”, “Golden Award of CBDA Design Award”, “Golden Design Award of BAUHAUS AWARD (Germany)”, “ID+G Golden Creativity Award”, etc.

Mr. AARON DING

Vice President of Dean’s Union

Elena Titova is the director of the All-Russian Decorative Art Museum that possesses the largest collection of Decorative, Applied, Folk Art and Design of XX-XXI centuries.

Among the key initiatives of the museum is the organization of the All-Russian Contest-Biennale "Designed and Made in Russia" which identifies and promotes talented authors to form the fund collection of Product Design.

To launch new projects Elena Titova established the Expert Council for Creative Industries at the All-Russian Decorative Art Museum and headed the Fashion and Design Committee under the Association "Business Center for Economic Development of the CIS”.

The All-Russian Decorative Art Museum is the only cultural institution that represents Creative Industries at the Expert Council for Sustainable Development of the Russian Environmental Operator. In 2024 the All-Russian Decorative Art Museum was included in the short-list of ХII The Art Newspaper Russia Award for contribution to Handmade Art in the age of artificial intelligence thanks to the efforts of Elena Titova.

Ms. ELENA TITOVA

Director of All-Russian Decorative Art Museum

‘Andrew Thomas is the publisher of Transform magazine, the only global magazine to celebrate the transformative power of brand strategy and design.’

​Andrew Thomas is the founder of Cravenhill Publishing. He is the publishing editor of Communicate magazine (the UK's market leading publication for corporate communication professionals) and of Transform magazine (the global magazine for brand development).

Andrew has over 30 years experience in the publishing industry, 20 of them as publisher. As well as writing on communications, he is a frequent conference speaker and media commentator on communication topics including corporate reputation, media relations, social media, and the communications and media world in general.

As well as publishing Communicate and Transform, Andrew also organises awards events and conferences, including the following:

AWARDS PROGRAMMES
Transform
- Transform Europe
- Transform Middle East and Africa
- Transform Nordics
- Transform North America
- Transform Asia
- Transform ANZ

Mr. ​ANDREW THOMAS

Founder | Publisher

Taina Laaksonen is a European Designer who specialises in cross-sectoral and transnational design collaborations. She holds degrees in Design (MA), Digital Culture (Msc), Business management (MBA) and Pedagogy, and is a MA Fellow of The Museum at FIT (New York State University). Mrs. Laaksonen’s international network in strategic design and cultural development includes cities, regional development bodies, Institutions, Non-Profits, Non Government Organizations, Universities, Corporate Bodies of Education, Training and Research Experts and Start-up Business Consortiums.

Within her professional role as a Senior Specialist in the subject of Creative Economy, Social Responsibility of the Enterprises and Digital Design, Mrs. Laaksonen serves as the Manager of European Project Development in the Design Association Modus of Pirkanmaa Region (Finland). Mrs. Laaksonen is entrusted with several Board Memberships; for example in the Finnish Designers’ Union Ornamo, and has served as the President of the Arts Council in Pirkanmaa, and as the Art Director of the Nordic Makers’ Film Festival. Her passion is sustainable design and advanced technologies.

Ms. TAINA MAARIA LAAKSONEN

Design Manager
Creative Producer

With over a decade of experience in global design leadership, Stéphane Garnavault is passionate about creating impactful and user-centric solutions for the OTC and respiratory categories. As the Global Design Director at Haleon, he oversees the branding strategy for Otrivin, a leading nasal spray brand, and other respiratory products. Stéphane collaborates with cross-functional teams, agencies, and stakeholders to deliver innovative and effective design solutions that meet the needs and expectations of consumers and customers. He also leverages his expertise in packaging and branding to serve as a judge for the World Brand Design Society Awards, where he evaluates and recognises the best design practices and talents in the industry. Stéphane is always eager to learn new skills, explore new trends, and challenge himself to achieve excellence in design.

Mr. STÉPHANE GARNAVAULT

Global Design Director at Haleon

Professional Summary

Stephen Melamed, FIDSA, is an industrial designer, design educator and expert witness (POSITA/DOSA) experienced at navigating challenging situations and projects, collaborating with and bringing together multiple disciplines to create a culture of innovation. Current focus is collaborating with legal teams maneuvering the complex landscape of intellectual property disputes, a comprehensive understanding of IP law and a solid record of successful litigation support, including being prepared for deposition as well as for testimony and cross-examination.

Stephen Melamed began his studies in theoretical physics at Boston University and later received a Masters Degree with distinction in Industrial Design from the University of Illinois at Chicago. Melamed was also an apprentice to Bauhaus designer/artist/author Werner Graeff. He has been awarded a Design Fellowship by the National Endowment for the Arts & Humanities and was privileged to study with R. Buckminster Fuller for World Game. He authored By Design: Museum Environments for All and was a speaker at the First International Interdisciplinary Design Conference at the United Nations in New York City. Design Intelligence named him (2010) one of the nation’s top 25 most admired design educators. New City Magazine named him one of the Design 50: Who Shapes Chicago 2015. In 2016, Professor Melamed was inducted into the Academy of Fellows of the Industrial Designers Society of America. In 2017 he was named President of the International Society for Design Thinking (ISDT) based in Beijing, China and through the public/private partnership of the Chinese Ministry of Education and IEG (Innovation Excellence Group) was invited to China for a lecture tour and Design Thinking Workshop. Melamed was the Keynote Speaker, XI International Congress for Design Management & Technology, Mexico City in 2017.

Over the past five plus decades Melamed has worked in manufacturing, corporate, not-for-profit and consulting. He is currently Professor Emeritus of Industrial Design and Interdisciplinary Product Development (IPD) at the University of Illinois at Chicago (UIC) and former Associate Director of the IPD Program at the UIC Innovation Center. He is also the Founding Chair of the UIC Industrial Design Department in the School of Design. In 2011, he was honored as the IDSA Midwest Educator of the Year. He was a founding member of the not-for-profit AIGA national design advocacy group, Design for Democracy (D4D) and has served on its Board of Directors. Melamed has written numerous articles on the topics of innovation, industrial design, interdisciplinary product development, design thinking and design research and has been a featured lecturer at universities and conferences both domestically and abroad. His personal archives have been donated and are now in the UIC Library – Design Special Collections. Melamed is also an LSP (Lego® Serious Play) Certified Facilitator.

Prof. STEPHEN MELAMED

Professor Emeritus of Product Design / Development
Former Associate Director

Melanie Sarantou (PhD) is a Professor of Social Design at Kyushu University in Japan. She is also an Adjunct Professor of social design at the University of Lapland, investigating how arts and narrative practices impact marginalised women. In her role as Research Fellow (2020 – 2023) she explored the role of arts in societies that exist on the margin of Europe in the European Commission-funded Horizon 2020 project titled ‘Action on the Margin: Arts as Social Sculpture’ (AMASS). She is a member of the Service Design Research Group, in Finland and her past research focused on social design and arts-based research in marginalised communities in Finland, Australia and Namibia. Her research and art explored concepts of marginality, which in this project is defined by conditions of isolation and migration, emphasised by the geography of the project in the Arctic and far south.

Ms. MELANIE SARANTOU

Professor, Social Design

Eija Salmi FRSA Vietnam Design Competition 24



A global connector and advocate since 1990 for international education and research in art, design and media working as Secretary General of Cumulus Association being among the founders of Cumulus, the only global for art and design education and research having today 370 members from 69 countries with a portfolio of diverse institutional partners. 


She loves creating new and break barriers with business, industry, government and other institutions for education and research. Education- and research-led innovation has the power to cater the development and ensure the betterment of quality of life on the planet. She is responsible to empower the next generation of the youth by encouraging their alma maters and themselves to play an impactful role to place the needs of the earth first and to create right balance between people, planet and profit. 


Prior to her role with Cumulus, Eija worked in international finance, studied business, languages, and art history.



Among some recognitions, in 2020, she was awarded by the Royal Society for Arts in London with their prestigious FRSA fellowship, a tribute to her advocacy of internationalization in the arts and design higher education fields. The Indian GCPIT Global Council for Promotion of International Trade chose her among 100 global female leaders in 2021. A recent recognition was awarded by Anilla Culture, an Uruguyan Arts and Culture network. 


https://www.linkedin.com/in/eija-salmi-frsa-b5968524/

https://gcpit.org/leader-category/global-women-leaders-2021/

https://cumulusassociation.org/

https://www.ixda.org/predays/

Ms. EIJA SALMI FRSA

Secretary general

Richard Moore has a 50+ year history of bringing innovation to the field of Branding and Marketing Communication. Since 1994, his firm - Richard Moore Associates has had a presence in Vietnam, where Richard is best known in the field of advertising for creating Vietnam’s first viral TV commercial, “Still running fine” for Electrolux. Richard has led his team in the development of iconic branding systems for numerous national enterprises including VietinBank, VietJetAir, Kangaroo, and many others.

 

Since 2015, Richard has been sharing in workshops what he learned from studying more than 70 different ideation methods. In 2019, he conducted a training course in Design Thinking with a small team of key managers within Kangaroo, which led to the introduction of an innovative line of “dong mem” freezers.

 

Now, Richard Moore Associates is launching a comprehensive “Integrated Brand Thinking” system, which includes their own fast-tracked client-collaborative Design Thinking method called QuikTrek® that develops differentiated product concepts and their brand communication plans.

Mr. RICHARD MOORE

Chairman and Chief Creative Director

1973 – 1979: study Painting and History of Art at Stuttgart State

Academy of Art and Design, University of Stuttgart and Royal

College of Art in London.

• 1985 – 1995: Freelance Painter

• 1996–2019: Professor at Art Faculty, Burg Giebichenstein University

of Art and Design Halle/Germany.

• 2001–2003: Pro-rector at Burg Giebichenstein University of Art and

Design Halle/Germany

• 2003–2010: Rector at Burg Giebichenstein University of Art and

Design Halle/Germany

• 2000: Guest Professor at the University of Industrial Design

Hanoi/Vietnam.

• 2010: Workshop at the University of Industrial Design

Hanoi/Vietnam.

• 2012–2014: Guest Professor at the Tianjin Academy of Fine Arts and

the Lu Xun Academy of Fine Arts in Shenyang/China

• 2015: Workshop at the Faculty of Fine Arts, Ton Duc Thang

University/Ho Chi Minh City/Vietnam

• 2015 -2019: Adjunct Professor at the Faculty of Fine Arts, Ton Duc

Thang University/Ho Chi Minh City/Vietnam

• From 2015 to now: Annual Workshop at Institut de formation de

I’Éducation nationale/ Luxembourg

• 2016: Guest Professor at Hubei Institute of Fine Arts, Wuhan/China

and the Lu Xun Academy of Fine Arts Shenyang/China

• 2017: Guest Professor at the Renmin University of

China/Peking/China and workshop at the Faculty of Fine Arts, Ton

Duc Thang University/Ho Chi Minh City/Vietnam

• 2018: Workshop at the Toho High School/Nagoya/Japan

• From 2019 to now: Professor at the Faculty of Fine Arts, Ton Duc

Thang University/Ho Chi Minh City/Vietnam

• From 2019 to now: Teaching at Pädagogische Hochschule OÖ/Linz/

Austria

• November 2022: Workshop at HCMC University of Fine

Arts/Vietnam

• May 2023: Workshop at KuArt International Education Consulting

Group LLC/Beijing/China

PUBLICATION

EXHIBITION

• Books on Art and Teaching

1. Wege zum Bild (Paths to Pictures), 2007

2. Die Linie (The Line), 2009

3. Plastische Übungen in der künstlerischen Lehre

(Plastic exercises in Artistic Teaching), 2014

4. Improvisieren: Künstlerische Übungen mit fast nichts

(Improvising: Artistic exercises with almost nothing), 2016

5. Kopfporträt (Portraits), 2019

• 2014: “Integration” at City Hall Hongkong

• 2016: at Haus des Buches in Leipzig, Germany

• 2019: “Reportagen” at Burg Gallery in Volkspark, Halle (Saale),

Germany

• 2021: “Station” at ABTART Gallery in Stuttgart, Germany

• August 2024: at KuArt Gallery in Beijing, China

Mr. ULRICH KLIEBER

Rector


Mr. SANG MOOK RHEE
Director | Management Division

SEOUL DESIGN FOUNDATION

KOREA
Joined Seoul Design Foundation(SDF) in 2009 following a successful tenure at Samsung C&T. Established and funded by the Seoul Metropolitan Government, the S DF is dedicated to nurturing the design industries in Seoul and fostering the dissemination of design culture throughout the city. The SDF's primary focus centers on the operation of the Dongdaemun Design Plaza (DDP), an expansive and sustainable infrastructure devoted to design. Additionally, various design projects are undertaken to enhance the lives of Seoul's citizens, thereby reinforcing the city's competitiveness as a design hub.

Throughout his tenure at the SDF, he undertook pivotal roles, initially as the International Cooperation Team Leader and subsequently as the Director of the Seoul Design Incubation Center. Progressing to the role of Director of the Business Division, SangMook led the planning and execution of major design events, including Seoul Fashion Week, Seoul Design Week, and the DDP Design Fair over several consecutive years. His responsibilities extended to include the planning and management of the DDP Design Store, where he directed the development of a diverse range of design products and cultivated collaborations with both domestic and international designers and craftsmen.

Currently serving as the Director of the Management Division at the SDF, he oversees strategic aspects of the organization's operations, reflecting his ongoing dedication to advancing the foundation's mission and contributing to Seoul's vibrant design landscape.

Mr. SANG MOOK RHEE

Director | Management Division

Hossein Farmani, is an entrepreneur and creative force, he has left an indelible mark on the worlds of publishing, design, and photography. Born with a passion for artistic expression, Farmani embarked on his journey by founding the Farmani Group in 1985, headquartered in Los Angeles, California. Initially focusing on publishing with ventures like Vue Magazine and FotoFolio magazine, he quickly rose to prominence, receiving awards for his innovative approach as both Creative Director and Publisher.

In 1995, he recognized the transformative potential of the internet and established one of the first Internet service providers, ARTNET.NET. His efforts not only connected people globally but also played a pivotal role in educating the public on utilizing email and establishing an online presence, earning him recognition in prestigious publications like the New York Times.

Farmani continued to push boundaries. In 2004, he introduced the Lucie Awards, often hailed as the Oscars of Photography, alongside the International Photography Awards (IPA), cementing his commitment to celebrating photographic excellence. This dedication extended further in 2007 with the inception of the International Design Awards and the London Creative Awards, platforms designed to champion designers and the creative community worldwide.

In response to a call from the European Parliament, he established the European Product Design Awards in 2016, further solidifying his commitment to recognizing exceptional design. Collaborating with like-minded visionaries, he co-founded the Architectural Masterprize Awards in 2017, fostering a global platform for architectural and interior design excellence.

Throughout his career, Farmani’s passion for art and design has driven him to create some of the most respected awards in the industry. His mission has always been to honor the vision, passion, and dedication of exceptional creative talents, shining a spotlight on their extraordinary contributions to humanity’s cultural tapestry.

Mr. HOSSEIN FARMANI

Founder

Steve has focused on advocating for Design and the role it can play across a career spanning 25 years. He is deeply experienced in the business of design, having worked in and led design organisations before co-founding and growing Meld Studios from three founders in 2009 to twenty-five Designers across four studios today. The company has a string of accolades, winning the Australian Good Design Team of the Year in 2022 and becoming the first Australian headquartered company to become Employee-Owned by Trust in 2021.

Steve has played a critical role in the growth of Interaction Design, User Experience, Service Design and Strategic Design as communities of practice in Australia and around the world, helping to expand the Interaction Design Association from 10,000 to 75,000 members globally; convening Australia’s premier User Experience conference - UX Australia - since 2009; and launching and coordinating the UX Bookclub in 140 locations around the world.
Steve is a Good Design Ambassador and served on the Jury Panel for the Australian Good Design Awards from 2012-2016.

An accomplished speaker and presenter, Steve has also recently published a book on Strategic Design, Designing Tomorrow, co-authored with Dr. Martin Tomitsch of UTS.

Mr. STEVE BATY

CEO

Lisa Cahill joined the Australian Design Centre team as Associate Director in 2015 and in 2016 she was appointed as CEO and Artistic Director. In that time she has developed and presented seven annual creative programs, curated more than 40 exhibitions, founded and directed the annual Sydney Craft Week Festival, and restarted the organisation’s commitment to supporting makers and designers with a retail shop and twice yearly outdoor markets.

 

With more than 35 years’ experience, Lisa has held various government roles in Canberra and Melbourne, including a stint as a ministerial adviser, SBS, the Australia Council for the Arts and the City of Sydney. Working variously as a curator, writer and creative producer in the visual and performing arts, Lisa co-curated the Australian exhibition for the Triennale of Craft in Kanazawa, Japan in 2013 and, most recently, co-curated ADC’s award nominated podcast series.

 

Lisa was the founding CEO of the Australian Design Alliance and is currently co-chair of the Australian Craft and Design Centres Network (ACDC). She holds a Bachelor of Communications in Professional Writing at the University of Canberra and a Master of Arts Administration from UNSW. Lisa is a Fellow of the Gordon Darling Foundation Museum Leadership Program.

Ms. LISA CAHILL

CEO and Artistic Director

Davide Conti was born in Genoa. After classical studies, he joins the faculty of Industrial Design in Genoa University. Since 2006 his focus on furniture design and interior design, he started to participate and win several national and international design competitions. In 2007 he became a member of ADI (Association for Industrial Design), at the end of 2011, founded the territorial delegation of ADI in his region Liguria, and he is elected as councilor for ADI Liguria from 2012 to 2016. In 2008 he starts undertaking professional relationships with national and international clients. At the end of 2012, he decided to open the Davide Conti Design Studio. From September 2013 to July 2015 he has held the role of Project Manager ADI China, and since October 2015 he represent ADI in China, developing with Chinese partners projects related to the internationalization of ADI actively contributing to the promotion and development of projects between the Italian and Chinese world of design. Over the years the studio saw so broaden its horizons in Milan and now in Shanghai. Since 2015 he has been actively participating as a jury of international design award and since 2016 he has been teaching interior design and Italian design for different Chinese universities, developing courses, workshops, and cultural design tours in Italy for Chinese design students. In 2017 together with other colleagues working in China, he founded the IADC, Italian Architects and Designers Community in China. In 2019 he founded IDM - Italian Design Masterclass in Shanghai, an extra-academic course of high education for Chinese designers. In 2020 he held the position of Senior Account for POLI.design in China. He is particularly creative and lives the reality with joy and curiosity, drawing out innumerable cues which lead him to commit to his job with passion. Lives and works between Shanghai (China), Milan (Italy), and his beloved Chiavari (Genoa, Italy).

Mr. DAVID CONTI

Founder, Design Leader

David Basulto. Graduate Architect from Pontificia Universidad Católica de Chile (2006). Founder and Director of ArchDaily, and its global network of sites in English, Spanish, Portuguese and Chinese. ArchDaily’s mission is “to improve the quality of life of the next 3 billion people who live in cities by 2050, by providing inspiration, knowledge, and tools to the architects who face this challenge.” David has served as jury for several awards, prizes and design competitions in Latin America, North America, Europe, and Asia. Member of the Mies Crown Hall Americas Prize International Advisory Council in Chicago, of the Endeavor Foundation in New York, and member of the Academic Council of TEC de Monterrey in México. Curator of the Nordic Countries Pavilion at the 2016 Venice Architecture Biennale. 

David has been chosen as one of Chile’s 100 Young Leaders, and received the National Award of Innovation for ArchDaily, by the Government of Chile. Currently lives in Berlin.

ArchDaily is today the world’s most visited architecture website. As of May 2020, ArchDaily merged with Architonic, joining the NZZ Media Group in Switzerland. David currently serves as Managing Director of Architonic ArchDaily, and as Editor in Chief of ArchDaily.

Mr. DAVID BASULTO

Founder & Editor

Mr. Koji Sakai is the Director of Sia-furniture, Japan. Concept "SIA×DESIGN=HAPPINESS" Create the feeling, not the shapes. SIA is a design unit with the motto, "SIA×DESIGN=HAPPINESS", try to create comfortable, convenient and pleasant things. 

​

Mr. Koji Sakai is also on the Board of Directors of the Japan Interior Designers' Association (JID). JID was founded in 1958 as a national association to represent the interests of interior designers in Japan. Since then, JID has been dealing with the professional, cultural, and legal interests of the interior design profession supporting and promoting the realization of modern design.

​

The full membership consists of the individual designers who practice interior design and interior product design as well as the researchers engaged in the field of interior design. The supporting membership includes the organizations, companies, design schools and institutes relevant to the field of interior design who wish to contribute to the goals of the association. The objectives of the association are to contribute to social well-being by looking for common solutions to make better living environments and to enhance the social recognition of the importance of interior design.

To this end, JID has been exchanging ideas and experiences and trying to strengthen social solidarity between the individuals and the organizations nationally as well as internationally in order to establish the recognition, methods, and technique to meet the common goals as the professional organization. JID has taken its role as a member of global society participating positively in international activities and voicing itself on issues concerted. and will continue to do its part striving towards the objectives raised through a range of activities and with the recognition and responsibilities as a national organization.

​

Mr. KOJI SAKAI

Professor, Board of Director

Ms. Zheng graduated from the The China Academy of Art majoring in Comprehensive Design with honors, Later, she went to the Department of Architecture of the University of Hong Kong, under the tutelage of Patrick Fong. After her graduation she engaged in various large scale interior design and color design projects including China, Hong Kong and Sydney.

Ms. Zheng traveled extensively to Japan, Canada, Australia and other countries for oversea study exchange. With her personal unique design flair and management experience, making every project contains its own aesthetic and creative concept. Ms. Zhang also won various awards from local and international design industry and media. 

​Major Completed Projects
Cloud Data Center,Nanjing;
U-Park Property Sales Center, Nanjing;
D32 Shopping Mall, Hangzhou;
Le Palais D'ete Property Sales Center, Jiaxing;
Idyllic Nobles Property Sales Center, Hangzhou;
More Center Lobby, Hangzhou;
Full-Sun Club House,British Style, Hangzhou;
Full-Sun Villa, American Style, Hangzhou;
Full-Sun Villa, Modern Style, Hangzhou;
Full-Sun Villa, Spanish Style, Hangzhou;
Lotus Garden Show House,Linping;
Greentown First Class, Hangzhou;

​AWARDS

2016-2017 Asia Pacific Interior Design Awards For Elite | Club Award

2015-2016 Asia Pacific Interior Design Awards For Elite  | Gold Award

2015 Asia Pacific Interior Design Awards For Elite | Best Design Concept Award

2014 Sikelyde Space Design Awards | The Best Display Art Designer

2014 APDC Award Special Award

2014 China Building Decoration Association Outstanding Designer

2014 Fashion Figure Awards Of China Residential Design Committee Winner

Ms. COWCOW ZHENG

General Manager

1984  Born in Hokkaido Japan
2003  Graduated the Interior Department of Tokyo Polytechnic University.
2007  Joined the Interior Designing of Design Company.
2011    Freelance Designer
2012   Established Canuch
2013   Founded Canuch Inc.

・JIDA Japan Industrial Designers’ Association [Member]
・JSSD Japanese Society For The Science Of Design [Member]
・Tokyo Polytechnic University Faculty of Arts Department of Design

    [Associate Professor] 2021~

Mr. KINOSHITA YOSUKE

CEO | Designer | CAUNCH Inc

Marcin Husarz is an architect and founder of "competitions.archi", a leading platform for architecture competitions. He is also the editor in chief of the "Architecture Competitions Yearbook". Through his work, he promotes innovation in the industry and showcases the best in architectural design.

Mr. MARCIN HUSARZ

CEO, Founder

Mr. Jason Wang is the leading figure in the Chinese design arena who had devoted himself to the design industry as a curator up to 2009. Wang is the Secretary-General of Asia Pacific Design Center (APDC) as well as the Secretary-General of the Organizing Committee for the APDC Asia Pacific Interior Design Awards for Elite.

​In 2010, Mr. Jason Wang established the Asia Pacific Design Center (APDC) in Hong Kong, China. He also initiated the Asia Pacific Interior Design Awards for Elite with the theme ‘Celebrating Creativity’, which has become one of the most important design awards in the Chinese community.

Mr. JASON WANG

General Secretary

Casey Hyun is an international multi-award-winning designer/strategist, business consultant and futurist. He has over 25 years of experience in the automotive and tech sectors including Panasonic, Audi, Ford, GM, Hyundai and most recently Google Uber where he was integral in the development of autonomous and future mobility technology.
 
With extensive experiences with top global corporations, his knowledge and professional network are unmatched. Since 2010, multiple numbers of Casey Hyun’s automotive designs have been globally awarded for their design excellence. Casey Hyun has covered a number of interviews and articles for global magazines and news around the world.

Mr. Casey Hyun

Product Designer | Professor

Riccardo Franceschi
1989-1994 Polytechnic of Milan, Faculty of Architecture and Interior Design
1993-1995 Assistant Professor of Architecture at Faculty of Architecture of Polytechnic of Milan
1996 Opens office in Brescia
2009 Partnership with Giorgio Goffi
2010 Establishes with Giorgio Goffi ARCHI2 office

​Archisquare awards
1994 “Premio San Carlo Borromeo” Permanent Exhibition in Milan (selected)
2005 “Piranesi Prix International” (finalist)
2006 Award “Gold Medal for Italian Architecture” Honorable Mention
“International Prize Mies Van Der Rohe” (selected)
“National Award ANCE-IN / ARCH”, Prize for the best young architects project section

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Mr. Riccardo Franceschi

Architect, Interior Designer

Suzy Annetta, Founding Editor in Chief of Design Anthology is a design editor and curator and a recognised authority on design in Asia. Suzy has judged numerous design awards regionally, has advised on selection panels, serves as on the advisory committee for Design Trust, hosted numerous interviews and panel discussions at events, live television and podcasts, and has edited numerous books on design.

With a background in interior design, and 18 years living in Asia, Annetta recognised the need to tell stories about design across the region. Design Anthology was first launched in early 2014 to a strong following that continues to grow internationally. Design Anthology is published independently and is the only design magazine available across the Asia region to focus on a curated selection of high-end projects in the region or by Asian designers internationally. A European edition of the magazine launched in 2018, followed by an Australian edition in late 2019. Design Anthology published their first long format book in collaboration with Thames & Hudson in early 2020.

Ms. SUZY ANNETTA

Founding Editor-in-Chief

Professor Do is an accomplished executive leader with extensive experience and consummate achievements in multiple internationally recognised and awarded-winning global research and scholarship. The teaching programs and projects he leads have sustained a record of success in attracting local, state, federal and international backing through numerous funding sources.

• Award-winning senior-level professional and educator with experience as a director, executive and lead of public and private sectors in university-wide and professional communities for over 20 years.

• A highly analytical decision-maker in the methodology of creative systems thinking. Experienced in establishing and implementing strategic plans for turning around challenging and complex situations to deliver positive operational outcomes, along with a proven history of increasing productivity and impact value scalability.

• A highly self-motivated trailblazer who consistently wins highly competitive large grant funding with impactful education programs locally and internationally.

• Seasoned executive with in-depth knowledge of emerging global pedagogy in international education and commercial market opportunities, having established academic and industry relationships across Asia, including Singapore, Malaysia, China, Hong Kong, Vietnam, and Taiwan.

Hames Sharley’s National Head of Design Education in Practice, Professor Do, leads the design knowledge development, supporting the best practices with the approach of a scholarly in-practice design research methodology.

Prof. KHOA DO

Professor of Architecture and Design

Oliver Lin – He is the vice president of Taiwan Design Research Institute and the vice-chairman of Taiwan Design Alliance, also serves as a consultant or committee member of governmental projects. He is dedicated to globalizing Taiwan design for over two decades. He is the advocator and promoter of Design Cities and was in charge of the planning and executing of the 2011 IDA Congress Taipei and World Design Capital 2016 Taipei and 7 WDC programs.

Recently he serves as the key role in TDRI’s strategic research and planning of national design policies, supporting corporates’ design-empowerment and innovation, and also fostering the establishment and international promotion of the national design brand - “DIT” (Design in Taiwan), in order to build up Taiwan’s design ecosystem. He devotes himself to developing Taiwan Design’s international impact and the power of discourse. The vision is to make a better change in Taiwan through design capabilities and to facilitate Taiwan design’s global reputation.

Mr. OLIVER LIN

Vice President

Mr. Tung Ching Yew is a multi-disciplinary designer who has vast experience from reputable international design consultancy organizations. Ching Yew has successfully accomplished projects both locally and overseas in countries such as U.S, China, Myanmar, Thailand, Indonesia and Malaysia. He has won Gold and Bronze awards in Industry Design Excellence Awards (I-DEA) for Exhibition and Retail categories in 2014 and 2012 respectively.

Having more than 10 years of industry practice, Ching Yew established a spatial design practice, Spirit Of Design Analogy Pte Ltd (SODA) with another fellow alumnus from the Nanyang Academy of Fine Arts.

With a total of 15 years of design industry experience that includes design management and project management, Ching Yew has completed projects in major retail malls in Singapore such as Marina Bay Sands, ION Orchard, 313 Somerset, TripleOne Somerset, Iluma, Vivocity, Suntec City, Marina Square, Plaza Singapura and still counting. Some of the other mentionable projects in which he was involved as a design consultant are National Day Parade, Orchard Road Christmas Light-up, CommunicAsia / BroadcastAsia, Food and Hotel Asia, and TFWA Asia Pacific Exhibition.

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SODA is an award-winning spatial design firm established in Singapore that specializes in Corporate Spaces. We have completed projects in Singapore, Malaysia, Indonesia and China mainly in the Retail, Commercial Office, F&B, Showroom, Hospitality and Exhibition Design sectors. We have been actively participating in seminars as guest speakers and jury panel for the awards program.

Mr. TUNG CHING YEW

President | Society of Interior Designers, Singapore (SIDS)

Mr. Cameron Woo, the founder of Cameron Woo Design (CWD), is celebrated as one of the world’s top interior designers. His firm has been featured in the interior design bible, Andrew Martin Interior Design Review, the Oscars of the interior design world, and has won multiple awards from the International Property Awards, London for World’s Best Interior Design, Asia Pacific’s Best Interior Design and for Singapore.

 

CWD’s clientele includes many of the world’s leading property developers such as Kerry Properties, Swire Properties, Capitaland Residential, Ho Bee Group, VIG and Mulpha International.

 

Cameron Woo has been invited to speak at international interior design conferences such as 100% Design, China International Interior Design Cultural Festival, Housing Industry Association of Australia, One to One with World Class Designers in Bangkok and Hong Kong International Lighting Fair. CWD has collaborated with some of the world’s largest consumer and prestige brands such as Dulux, AkzoNobel, Louis Vuitton and Philips Lighting.

 

Cameron Woo is a panelist on Akzonobel’s Colour Futures and is a regular guest judge and mentor on the hit international interior design reality television show The Apartment TV, (Season 5 & 6) with 11 million viewers in SEA alone. Cameron is currently the President of the Interior Design Confederation Singapore from 2018-2019.

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Mr. Cameron Woo Bio

Interior Designer | President

Professor Fong is a registered Professional Interior Designer of IIDA (U.S.A), Chartered Society of Designers (UK) and member of AIA (USA) He was elected as the Chairman of the Hong Kong Interior Design Association from 1993-1995. During his 30 years of practice, he completed more than 1,000 major projects located in Mainland China, London, Malaysia, Singapore, Japan, Taiwan, Hong Kong and the USA, and receiving more than 100 design awards.

 In addition, Mr. Fong lectured at the Hong Kong University and The Tsing Hua University in Bejing China. He also sat on the judging panel for the Asia Pacific Interior Design Award competition and the examination panels for various design institutes. Presently Mr. Fong is the Professor of The China Academy of Art in Hangzhou China, rating the best art academy in China. In 2005, he established the “Most Original Design Award- Patrick Fong” in China to encourage young designers on creatively thinking.

Prof. PATRICK FONG

President | APDC Awards for Elite

Mr. Duong Ho is the President of VDAS Design Association, an organization belonging to the Industry & Trade Department of Hochiminh City, Vietnam. The main mission is to plan and develop national design strategies to connect Vietnamese creative designers, businesses, design educators, national and international organizations. VDAS also enhances the creative design industry in Vietnam and promotes the design thinking process to change the perception of society in regards to overcoming national challenges and to build up Vietnam's design identity with the sole purpose of being recognized globally.

Mr. Duong Ho has a background as an interior designer who has worked for more than 30 years in many different fields related to creative design, both locally and overseas. He is one of the first and leading interior design experts in Vietnam since the opening of the Vietnamese economy in the 1990s. He has contributed and participated in the design of many diverse interior projects, and lifestyle products for many famous global brands. With the opportunities to participate in overseas workshops, training courses and international events worldwide, he is always dedicated to the development of changing the mindset for Vietnamese design with the new trends and contemporary styles from Northern Europe, applying and bringing new materials and technology into the Vietnamese interior market.

He is also the founder of VMARK Vietnam Design Institute, which was established with a clear mission to become a unique and leading professional design institution in Vietnam, specializing in providing design education and incubation on multiple levels of professional development for people who love creative design.

From 2019, Mr. Duong Ho, with his partner, has initiated the launching of the VMARK Vietnam Interior Design Week & Vietnam Design Awards, which is, to this day, the FIRST professional CREATIVE DESIGN AWARD in Vietnam to evaluate and reward the best-applied designs in Vietnam for better awareness for businesses and citizens about the importance of vitality in design from their daily activities to the country's competitiveness. 

Since leading VDAS Design Association, Mr. Duong Ho has been invited to many international interior design events in Asia-Pacific and Europe, and has been invited to be the juror of some of the most authoritative design awards, such as the Singapore Interior Design Awards, Asia Pacific Interior Design Awards, CIDA China Design Awards, International Industrial Design Awards, etc.

Mr. HO TAN DUONG

President | VDAS Design Association HCMC Vietnam

WORKS
NAMBA PARKS・Parks Moon The 41st square Blue'dge WINDSOR & BOULOGNE & LOGOS THE WESTIN NAGOYA CASTLE deluxe suite INAX Shinjuku showroom 4F CLStage THE WESTIN NAGOYA CASTLE chapel The Opera & HUGS THE RITZ-CARLTON Tokyo 45F dining THE SAKAE RESIDENCE moitie moitie mamaya Noritake Sakae patisserie gram PROUD Mizuho-hinatacho Hilltop Notitake Ginza Iseya Sohonten Koen-ten Nakanoshima Wellness Center Keishindo JP tower KITTE Marunouchi knot Vent Vert Higashiyama Hotel Gate In Kagoshima Sumai Salon Aichi Fudosan Okazaki Leopalace21 Head office 1F LIXIL showroom

AWARDS

Illuminating Engineering Society of North America 2004 IIDA 2004 Award of Excellence (IES) Illuminating Engineering Society of North America Paul Waterbury Award of Excellence(Outdoor) ~ NAMBA PARKS・Parks Moon Good Design Award 2003-2004 Award of S&M Enterprises ~ Concrete Design Kitsuji   Illuminating Engineering Society of North America 2005  IIDA 2005 Award of Merit (IES) Illuminating Engineering Society of North America Edwin F. Guth(Interior) Merit Award (Award of Excellence) ~LIVE JAZZ LOUNGE TRIBECA Tokyo Illuminating Engineering Society of North America 2008 IIDA 2008 Award of Merit (IES) Illuminating Engineering Society of North America Edwin F. Guth(Interior) Merit Award (Award of Excellence) The Illuminating Engineering Institute of Japan Excellent Illuminating Facility in Tokai Branch, Chief Award ~The 41st square Blue'dge Best Store Of The Year 18th Award of Excellence ~INAX Shinjuku showroom 4F CLStage Architecture Award in Mie 29th, General Section Winner ~Okashi-Kokoro TORAYA SHOGETSU 8th PUBLIC Space Design Contest, 3rd place of facilities department ~Noritake no Mori - my Dining

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Mr. NIWA HIROYUKI

President | JID Japan Interior Architects

Founded in 2007, the IDA exists to recognize, celebrate and promote exceptional design visionaries and discover emerging talent in Architecture, Interior, Product, Graphic and Fashion Design worldwide. The Farmani Groupcreated the International Design Awards as a design sibling of their Annual Lucie Awards for Photography. Jill Grinda joined the Farmani Group as the Vice President for the IDA in 2020.
With more than three decades of international experience Jill has held senior business development roles in major media groups including Bloomberg, Al Jazeera, CNBC and Reuters News Agency.
In addition to her background in commercial sales, negotiating strategic partnerships and content distribution for media multinationals Jill is also an accomplished event designer. Over the past 30 years, Grinda has participated in and/or led the creation of world-class events across the globe.
She created events for the Australian Wool Corporation throughout the 1980s - including the Young Designer Awards and the Bicentennial Wool Collection at the Sydney Opera House in 1988 (where the guests of honour were Prince Charles and Princess Diana); followed by a project working on La Marseillaise - the bicentennial celebration of the French Revolution which was produced by the French Ministry of Culture and directed by legendary Jean-Paul Goude. 
Jill Grinda is a dynamic leader with a diverse skillset in digital content sales management, commercial strategy, music rights, business development, events, PR and communications. Connected to a broad network of international C-Suite media executives she holds a successful track record in planning and executing revenue growth and turnaround strategies and developing and leading effective teams. Jill has worked extensively on a global basis and has held several board positions. She lives in Paris and founded the consultancy JillCo Consultancy.

Jill Grinda

Vice President - Marketing and Business Development

Prof. Srini Srinivasan is a highly accomplished design educator, designer & entrepreneur in creative design and technology development, with over 30 years of experience in Silicon Valley, the United States, Europe, and Asia.

Presently, Prof. Srinivasan is a Professor of Industrial Design at the Design Institute of Innovation Shanghai (DIIS) and additionally the Chief Operations Officer of the institute. DIIS is a non-profit entity that is focused on Innovation Transformation Engine and helps organizations with design-led strategies.

Presently, Srini is a Senator of WDO (World Design Organization, formerly Icsid) after serving as its President until Feb 2022. He has been working with its global members to promote sustainability and design for a better world.

Srini is also the Founding President of WDO Foundation, a non-profit entity set up to work with Cities, Municipalities and local governments to execute projects that help create a better lifestyle for citizens.

Srini is the Chairman of LUMIUM DESIGN, Inc., a Silicon Valley-based, world-class, award-winning product Design Company that has developed 300+ products in the Consumer Electronics, Medical, Industrial Goods, Security, and Surveillance domains.
Lumium has design studios in San Jose (USA) and Ahmedabad (India) to execute creative design projects for global clients.

Srini is a visiting Professor of Industrial Design at Politecnico di Milano, Italy. He is also an Adjunct Professor of Industrial Design at Tongji College of Design & Innovation, Shanghai, and also a member of its International Advisory Board. In his role as an Advisory Board member, Srini helps and mentors educational institutes and technology start-ups to help them grow.

Srini has been a Keynote Speaker at several Design Conferences across the globe on Innovation & Design topics. He has been the Jury Chairman and Member of the Jury on several well-known Design Awards across the globe. Srini is an active member of IDSA, the professional body for Industrial Designers in the US.

Srini attended UC Berkeley for his executive education in Product Management. Presently, Srini is pursuing his Ph.D. in Sustainable Development. 
Srini lives in Shanghai, China, and travels extensively around the globe. He is also an avid singer, golfer, and occasional pilot.

Prof. Srini Srinivasan

Professor of Industrial Design | Chief Operations Officer

Brigitte has dedicated over 35 years of her career to promoting the design and architecture industry. As co-president of the PID Agency, a media company specializing in design and architecture. Brigitte has demonstrated her expertise and ability to create and manage high-quality and effective promotion platforms. 

 

The agency's flagship achievements, including the renowned INTÉRIEURS magazine, the prestigious GRANDS PRIX DU DESIGN awards, and the INT.design portal, have gained national and international recognition for their creativity and contribution to showcasing creators.

Throughout her career, Brigitte has proven her competence and talent in organizing major projects and interacting with local, national, and international stakeholders, including governments, businesses, and media. In addition to her specialization in human resources, finance, and operational management, she excels in planning, organizing, and prioritizing, and is recognized for her leadership skills. 

 

Her extensive experience in sales and sales management also provides valuable expertise in highlighting the projects she undertakes.

Brigitte possesses in-depth knowledge of the challenges related to the design industry, enabling her to provide quality consulting services. She is known for her effective communication skills and is an adept at making complex concepts accessible. Her ability to understand her clients' needs and provide wise counsel is one of her major strengths, allowing her to establish lasting and fruitful relationships in the industry.

Ms. BRIGITTE GADOURY

Co-President

Mui Kinoshita is a product designer and entrepreneur trained with a multicultural background. She was born in Hong Kong, and studied industrial and strategic design in Hong Kong, UK, Finland and Italy respectively. In recognition of her remarkable achievements, she was awarded numerous global design and business awards, including the industry supremacy iF Gold Design Award, Red Dot Design Award, Global Design Gold Award, Smart Design Gold Award, YDTA Best Young Designer of the year, 40 under 40 Asian Design Talent and more. Mui is also the founder and CEO of ASA
Innovation & Technology Ltd, a startup that makes use of design with technology which is based in Hong Kong Science Park. ASA has attracted New World Development as its early investor, and has completed Pre A series round funding at HKD 100M Valuation. ASA has won Peninsula Hotel Kaleidoscope Lab Global Winner, HSBC Innovation Awards, China Mobile Entrepreneurship Award, the Alibaba Jumpstarter Global Best Startup and Most Favourite Startup, beating 600+ startups around the world etc.
Mui has served the Hong Kong Designer Association (HKDA) since 2012 and she is currently the Chairman of HKDA. Mui has offered extensive assistance in formulating strategies and networking people between designers, government and commercial bodies. She has also taken up roles as the Chairlady of the Global Design Awards, and lead various projects including Sponsorship of International Design Award (SIDA), DXT (Design X Technology) and the Design Symposium.

Ms. MUI KINOSHITA

Chairman

Ms. Danh Tran is a Vice President of VDAS Design Association and Founder of VMARK Vietnam Design Award. She graduated from the university with a major in Brand & Communication Design and has trained in many countries around the world in skills to develop the national creative industry (Denmark, Italy, UK, Japan, Korea...)

With over 20 years of management experience in the design industry and the diverse activities related to the design field, she knows all of the aspects of her job. The process from concept to production, strategic planning, to customer contact. Her understanding of the local, international market and potential of the creative industries in Vietnam has connected her with international business partners, design organizations and multinational companies. 

Ms. Danh Tran has strong Creative Entrepreneur skills. She has in-depth knowledge of the different creative segments and is able to communicate effectively. 

Ms. Danh’s goal is to grow and nurture the next generation of Vietnamese designers through education, awareness, and work experience. She and her colleagues founded the Design Association in Vietnam with the goal of building a Vietnamese Creative and Design Community with a solid identity, connectivity & global recognition.

Ms. DANH TRAN

Founder & CEO | VMARK Vietnam Design Week & Award

Architecturally trained in Australia, Joe founded award winning design firm, Designtone after spending more than a decade working at senior level management for international interior design firms. After propelling his previous company to be recognized as one of the Top20 Interior Design firms in the world, Joe established Designtone to seek further creative freedom. His passion has also mooted him to spend time to actively contribute to the interior design academic sphere, where he lectures extensively in design at various colleges and universities in the country. He served as Honorary Treasurer for Malaysian Institute of Interior Designers and has served as a Council Member since 2018.

Mr. JOE CHAN

Executive Board Member | IFI International Federation of Interior Architects / Designers (Malaysia)

Antje Steinmuller is Associate Professor at California College of the Arts where she chairs the Bachelor of Architecture program and co-directs the Urban Works Agency, CCA’s urbanism research lab. Her research explores the role of design at the intersection of citizen-led and city-regulated processes in the production of urban space – from new typologies of urban commons and new forms of collective living, to the agency of architecture vis-a-vis the current housing crisis. She is also a co-founder of ideal X, a design consultancy focused on the collective potentials of urban spaces in transition. Most recently, her work has been exhibited at Yerba Buena Center for the Arts, the Milwaukee Art Museum, the Seoul Biennale of Architecture and Urbanism, SPUR Urban Center, and the Venice Biennale of Architecture.

Prof. Antje Steinmuller

Associate Professor | California College of the Arts (CCA)
Chair of the Bachelor | Architecture Program
Co-Director | CCA Urban Works Agency
Founding Partner | Ideal X Design

After graduating in Industrial Design in 2000 at the Polytechnic of Milan, Innocenzo began his career in the product design department of Panasonic in Osaka. He completed several years of experience in interaction design, and in 2004 founded the HABITS studio in Milan. Since 2005 he has held courses at the Politecnico di Milano, Politecnico di Torino, the Domus Academy. In 2012 he completed the Ph.D. course studying Physical Computing applied in living spaces. Currently, he is Co-Founder of Habits Design Studio

Mr. INNOCENZO RIFINO

Co-Founder

Dr. Steffen Lehmann, Assoc. AIA, AA. Dipl. (born in Stuttgart, Germany) is an internationally recognized educator, scholar, author, designer, scientific researcher, and strategic leader. He is a senior tenured Professor of Architecture & Urbanism, and former Executive Director of three schools of architecture, including the UNLV School of Architecture in Las Vegas. He is also Director of the interdisciplinary Urban Futures Lab, and CEO of the Future Cities Leadership Lab Institute (see links below), where he is translating a strategic outlook into programmatic initiatives and positive impact, dealing with a rapidly changing profession and transforming society. Before joining UNLV, Steffen Lehmann was a chair professor in the UK and the chair-holder of the UNESCO Chair for Sustainable Urban Development for the Asia-Pacific Region.

Steffen is an award-winning researcher and innovation consultant working with leading companies, cities, and various governments from around the world. Since 2002, he has been a tenured full professor in a range of leadership roles at four research-intensive universities, on three continents: in the U.S., the UK, and Australia.

He looks forward to highlighting how design thinking and the applied humanities have a vital role in tackling the enormous challenges cities and communities are now facing—from managing the impact of climate change, to supporting economic recovery and wellbeing.

Prof. STEFFEN LEHMANN

Professor, Former Executive Director of the School of Architecture | University of Nevada

CEO of the OPAL Award (The Outstanding Property Award London) and jury member of numerous international design awards. Graduated with a Masters degree with distinction at Londons at Central Saint Martins College of Art and Design (UAL). Formerly a creative director in the digital media industry, and has completed exclusive interior design & Property Development projects in London as well as an avid fine art photographer. The OPAL Award identifies and rewards outstanding global projects within the disciplines of Property Development, Architectural Design, and Interior Design. The Award resides in London and is open to project submissions from all over the world.

Jesper Thomsen

CEO

More info on Claudya's linkedin profile: https://www.linkedin.com/in/claudyapiazera/

Claudya tells about her background  (abstract)

“Working with design management at the Associate Consulting International and a founding member of  Design Center Brazil 20 years ago strongly helped to start exploring innovation development and sustainability strategies for product design.  That exploration opened up the door to a Master of Design at UNSW, Australia in 2001  with an emphasis in Design strategy, innovation. and Sustainability design. Claudya's is also a certified leader from Harvard Excellence. Her professional work has focused on consulting for multinational consumer product companies, helping realize their growth through innovation and ecodesign development goals. Given the need for sustainability action, Claudya one decided to create her own consulting firm to work with manufacturers and builders design better products and spaces to strengthen the transition to our current linear to a circular economy to contribute for a more sustainable world and better way of living ".
Mentorship strength

Strategy Design | Ecodesign | Innovation | business development and other environmental, social related schemes.

Best tip for a circular design 

A circular design idea is not an isolated action. This can include several interactions before it is ready to be produced and scaled.  Go ahead and continue trying again and again and even if it is not perfect, Its definitely better to have a good first circular and resilient solution then to continue with the existing old linear approach. - Claudya Piazera

Ms. CLAUDYA PIAZERA

CEO

Hannah Lillethun comes from a diverse and multi-cultural background. Born in Norway in 1976, she moved to India with her family at the age of 5 and spent the next 35 years living in Asia. She has worked with several international non-profit organizations throughout her professional career, developing programs for social improvement.


For the past 10 years Hannah has been helping to lead the Farmani Group as Program Director of the company’s prestigious international design and photography awards – executing the annual awards programs, coordinating jury panels on international platforms, planning events and exhibitions around the world, and more. Now once again based in Norway, she is passionate about promoting and celebrating creativity from all around the globe, across all disciplines and in all aspects of society.

Ms. HANNAH LILLETHUN

General Manager – Farmani Group

Mr. Lin is founding partner of YEN Partnership Architects, currently serving as the Chairman of the board CSID. Mr. Lin received his Bachelor ́s Degree in Tamkang University Taiwan and obtained a Master' s degree in Civil Engineering from National Taiwan University. Now he is teaching at CYCU department of architecture.

Aside from professional practice, Mr. Lin also serves as active visiting critic in the Universities, hosting and giving lectures in which he shares his academic research and spatial study on exploring new possibility in architecture and urban space. Mr. Lin also plays an active role in culture and creative industry. 

Mr. Lin has lead the team receiving numerous awards, such as the "TID ", "HKDA", “Golden Pin Design Award”, “Taiwan Architecture Award”, "Red Dot Design Award", "iF Design Award", "[d]arc awards", "A' Design Award & Competitions", and so on.

Mr. JOE LIN

Chairman

Jeanne Lee graduated from Rhode Island School of Design (RISD) with dual Bachelor’s degrees in architecture and Fine art. She received Master’s degree in architecture from the University of Pennsylvania (UPENN) and a Ph.D. in architecture from National Chiao Tung University. She is currently the Associate Dean of the School of Design at Ming Chuan University, where she also serves as the Director of Ming Chuan Art Center. Previously, she was the Director of Department of Architecture for nine years.
In recent years, Jeanne Lee has been invited to serve as a jury member for evaluations across public and private sectors. She is the Co-chair of Education of AIA Taipei and President of the International Chinese Architectural Association. She has delivered numerous keynote speeches both domestically and internationally at institutions such as the South China University of Technology School of Architecture(SCUT), Hunan University School of Architecture, Waseda University International College (Japan), KMUTT School of Architecture (Thailand), Southeast Asia Symposium in UCSI University (Malaysia), as well as in Lisbon for Open House Worldwide Annual Conference. Additionally, she is the academic initiator and General Consultant for Open House Taipei, a part of the global architectural and urban aesthetics movement Open House Worldwide. Through the "Open House Taipei" initiative, she actively promotes urban aesthetics and fosters international connections.
Jeanne Lee also serves as jurors for prestigious awards such as Architecture Master Prize (AMP) and Opal Award (London Property Awards). She has been featured in TV show or radio programs on Da Ai Television and Taipei Broadcasting Station to promote urban aesthetics and architectural awareness. She has also been invited to contribute articles to prominent magazines and columns,including ‘Tatler Homes Taiwan’, ‘We People’, ‘Architect Magazine’, and ‘Juxin Magazine.’ She has also published books, such as VR Multiplicative Relationships and The Spirit of Cities in the Era of Globalization.
Jeanne Lee established the VR Integration Research Center in 2016 and serves as Secretary-General of the AI Drone Association. Her work emphasizes integrating technology with social design responsibilities to explore new possibilities. She actively promotes innovative teaching practices, such as the ‘Architecture in the Mountains’ program at Ming Chuan University, leading students in interdisciplinary construction projects in rural areas. She guides students through intensive training and promotes projects involving virtual-physical integration, circular material research, and international or community-focused construction efforts. Her research centers on interdisciplinary architecture, technological applications, and aligning with the sustainable core goals of USR and SDGs.

Dr. JEANNE LEE

Associate Dean of the School of Design
Director
Co-chair
President

Mr. ALEXANDER SHUMSKY

President

Mr. DAVID GROSSMAN

Co-Directer

Mr. AKIRA UEDA

Professor / Director

I advise and lead on income generation in the charity, heritage and tourism sectors. I produce clear, compelling business plans, cost effective marketing plans and oversee their implementation. I undertake interim Executive Director roles, especially where change of direction is needed.
 
I project manage a variety of business development and marketing work, from market research programmes, campaigns, economic impact assessments, recruitment of marcomms staff and agencies to new membership initiatives etc. I have a strong track record for developing staff and increasing the marketing confidence of generalist staff.

In 2022/23, my current and recent consultancy projects include Festival Director, Open House London; Executive Director of Bath Institute for Rheumatic Diseases; project managing a leadership development programme; market research for re-branding projects; advising the chair of a cultural venue on business planning. I’m on the boards of Fairfield House Bath CIC and London Parks and Gardens Trust.

Since setting up my own consultancy in 2010, I have completed projects for the National Trust, London Historic Buildings Trust, BathBridge CIC, the Holburne Museum, Bath Museums partnership, the Earth Trust, the South West Federation of Museums and Art Galleries, Royal West of England Academy, the American Museum, VisitWiltshire, Inspired Image, Bath Festivals, Bath Tourism Plus, the Royal Photographic Society and more. I’ve advised organisations such as the Trussell Trust, Wells Cathedral, Palazzo Editions and FAI (the Italian equivalent of the National Trust). 

Previously, I was Marketing and Supporter Development Manager at the National Trust, and, prior to that, I was in Public Affairs for the Engineering Council and City clients. 

I’m a member of the Museums Association and of the Institute of Leadership and Management. I hold an MA in Journalism, a BSc in Economics and the CAM Foundation’s certificate in Communications, Advertising and Marketing.

Mrs. CELIA MEAD

Director

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